Rarely do I snark at other publications for their missteps, but this one really caught my attention. In its latest issue, Information Week has an article entitled “Which Video Software Package Should You(Tube) use?”. While it does contain a few tidbits of useful information, the recommendation of Adobe Premiere Pro CS4 as “The Pro’s Choice” displays a lack of knowledge of what the majority of professional editors use to ply their craft.
Don’t get me wrong I have nothing against Premiere Pro, but for starters the CS4 version, which the article refers to, hasn’t even been released yet. This obviously precludes it from having been evaluated by professional editors. What I find more remiss is the failure to mention the real tools of choice for the majority of professional editors such as offerings from Avid Technology and their Media Composer, Sony, with its hugely popular PC editing package Vegas or Apple’s Final Cut Pro.
Anyone with even a peripheral knowledge of the professional editing tools market knows Premiere is not “the pro’s choice”. And while it does offer professional level features, it is certainly not as widely used in professional circles as products from the vendors mentioned above. This is reflected in the reader comments, which turn out to be the most educational and frankly, most entertaining part of the article.
Information Week should stick to subjects it knows best, otherwise it might become known as “Bad Information Week”.